KAZNA ASKER X KURT GEIGER
For the month of Ramadan, Kazna and her work were selected to showcase in Kurt Geiger’s People Empowerment campaign to represent Kindness and Community. Spotlighting her local community of Sheffield, Islamic modesty and fashion amongst the Muslim youth.
FASHION TRUST ARABIA
Kazna won the Debut Talent Prize at Fashion Trust Arabia in Qatar, becoming the first Yemeni designer to win a prize in the MENA competition. Her showroom consisted of her Debut MA collection from Central Saint Martins, up-cycled pieces, graphic T-Shirts and tote bags as well as books and films featuring her hometown community in Sheffield.
‘I feel very grateful to have had this opportunity to represent Yemen and Sheffield to the judges and to bring everything beautiful about my local community to Doha! And to raise awareness on the humanitarian crisis in Yemen at every opportunity possible!’
Read more here : Fashion Trust Arabia
Source: VOGUE Arabia
Kazna Asker and Fatma Mustafa
Showcased at Galeries Lafayette
Kazna Asker debuted the brand’s first pop-up store in the Middle East, showcasing with Sole DXB in Dubai.
WATERED BY ONE WATER
Asker’s MA collection focuses on the importance of community and providing a voice for the voiceless. The collection combines her British upbringing with her Yemeni heritage, merging technical sportswear fabrics with traditional woven Middle Eastern scarves and fabrics. In order to show the togetherness behind community, Asker purposefully designs in pairs, creating matching menswear and womenswear looks as well as featuring a range of corresponding tracksuits and outerwear with Islamic abayas and thobes.
The garments featured graphic designed posters that asked the questions: What does community mean to you? What are you fighting for? Who inspired you today? Kazna designed the posters and asked her local community to fill them out, later printing their answers on the back of the garments – showasing the true voices of community in places where they are not truly represented.
Being the first hijabi collection to showcase at the Central Saint Martin’s MA fashion show, Kazna used models directly from her community to present her collection at London Fashion Week. The models are British minorities, coming from different backgrounds, challenging the stereotypes associated with the Muslim community by representing and being proud of their identity. Overall, Kazna used her Ma collection to provide a message and set the foundations of community that she will continue to build on as the brand develops.
Keffiyeh nylon and fleece puffer jacket and cargo trousers.
Keffiyeh nylon and fleece tracksuit jilbab – top and skirt.
Waterproof floor length coat with digitally printed graphics on the back – made out of nylons and woven fabrics from a Middle Eastern sofa.
Waterproof tracksuit butterfly abaya – made out of nylons and woven fabrics from a Middle Eastern sofa.
Waterproof thobe, tracksuit and matching jacket – made out of nylons and woven fabrics from a Middle Eastern sofa.
Waterproof tracksuit and chador cloak featuring digitally printed graphics on the back - made out of nylons and woven fabrics from a Middle Eastern sofa.