ABOUT

Kazna Asker is a British-Yemeni fashion designer whose brand is built on the values of community, activism, and charity.

She was awarded the Debut Talent Prize at Fashion Trust Arabia, proudly representing her home country of Yemen. Currently part of the BFC NEWGEN program, Kazna has presented her collections at London Fashion Week for three consecutive seasons. Her work merges traditional Middle Eastern fabrics with contemporary tracksuits, outerwear, and tailoring — each piece designed and hand-sewn by herself, resulting in unique one-of-one garments. A graduate of Central Saint Martins, Kazna made history as the first designer to present a Hijabi collection at the CSM MA Fashion Show in 2022. Shortly after, she was selected for Kurt Geiger’s People Empowerment Campaign, representing Kindness, with her designs showcased on billboards across Dubai. Since then, she has curated large-scale billboard campaigns in London and Sheffield, while also presenting at fashion weeks in India and Zimbabwe and exhibiting her work in Qatar.

Beyond fashion, Kazna is deeply committed to political and social activism. In her hometown of Sheffield, UK, she has campaigned for greater representation of POC teachers at the Town Hall, and she continues to collaborate with community groups, youth clubs, and local activists. Through workshops and creative projects, she empowers young people to express themselves, explore fashion, and connect activism with artistry.

• Live in a mindset of abundance and alhamdulillah's
• Build sideways, not upwards
• The only thing that will protect our community is education
• Practice humility
• There is no need to chase the worldly life when the world is within our people
• Represent with sincerity and honesty
• The real trailblazers are those who came before us, not on social media, who dedicated their lives to make everything possible for us
• Life is too short - live your truth every day
• Look after your family and care deeply
• Wear your kindness
• Money is fluid and time is relative - so don’t stress
• Protect your neighbour
• Smile it's sunnah

... and remember, there's literally no rules!