MEET THE DESIGNER

Kazna Asker is a fashion designer that has created a brand encompassing the values associated with community, activism and charity. 


Kazna won the Debut Talent prize at Fashion Trust Arabia, representing her home country Yemen. She is currently part of BFC NEWGEN and has presented during London Fashion Week for two seasons. Her work combines traditional Middle - Eastern fabrics with nylon tracksuits and outerwear. All designed and hand-sewn by herself creating one of one pieces. 


Asker graduated from Central Saint Martin’s becoming the first designer to showcase a Hijabi collection at the CSM’s MA Fashion show 22'. She was also featured in the Kurt Geiger’s People Empowerment Campaign to represent Kindness in which her designs were featured on billboards across Dubai.


Alongside her political activism through fashion, Kazna has contributed to community projects in her hometown of Sheffield, UK - including the fight for POC teachers at the Sheffield Town Hall. She has experience in volunteering with refugees in the Netherlands, working with rural communities in Nepal and co-organised community fundraisers for Yemen and Palestine, raising over £20,000 for charity.

OUR VALUES

  • Live in a mindset of abundance and alhamdulillah's
  • Build sideways, not upwards
  • The only thing that will protect our community is education
  • Practice humility
  • There is no need to chase the worldly life when the world is within our people
  • Represent with sincerity and honesty
  • The real trailblazers are those who came before us, not on social media, who dedicated their lives to make everything possible for us
  • Life is too short - live your truth every day
  • Look after your family and care deeply
  • Wear your kindness
  • Money is fluid and time is relative - so don’t stress
  • Protect your neighbour
  • Smile it's sunnah

... and remember, there's literally no rules!